Choosing sustainable seafood
The UN has named unsustainable fishing as the greatest driver of marine biodiversity loss in the world. Some fish are as endangered as the Bengal tiger, yet they're still finding their way onto our plates.
We believe there's a firm place for responsible, well-managed fishing and aquaculture in our vision for healthy seas. Over 2 billion people around the world depend on seafood as their primary source of protein. With an ever-growing population, there is increasing pressure on our ocean to supply us with food. Our Good Fish Guide is your simple guide to find out the environmental impact of the seafood you buy. It's based on which species it is, where it’s been caught or farmed, and how.
We've also got lots of practical tips for helping you to be more sustainable when eating seafood.
How to use the Good Fish Guide
Image credit: Billy Barraclough
Why we focus on sustainable seafood
Image credit: Jack Clarke
Sustainable seafood FAQs
Image credit: Sam Mansfield
Seafood buying guides
Image credit: Shutterstock
How our Good Fish Guide ratings work
Image credit: Anney Lier
Add the Good Fish Guide to your phone
Our downloadable guide gives you access to seafood sustainability advice wherever you are – whether that's at home, in the supermarket or at a restaurant.
By adding the Good Fish Guide to your home screen, an icon will appear similar to apps on your phone. Simply tap the icon to launch the guide and start searching for recommendations.
The guide works even if you have no signal or you're offline, and it keeps itself up-to-date by checking for new ratings whenever you're connected to the internet.
