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A fishing boat in shown in the distance with a bright pink buoy-type device reading 'ghost fishing UK' in the foreground.

Why we focus on sustainable seafood

From why sustainable seafood is important to why as an environmental organisation we encourage people to eat fish, here we explain why we do what we do.

Why is choosing sustainable seafood important?

Our seas face a wide range of threats, including climate change, pollution, habitat loss and biodiversity loss. The UN has named unsustainable fishing as the greatest driver of marine biodiversity loss in the world. 94% of global fish stocks are fully or overexploited.

Over 2 billion people around the world depend on seafood as their primary source of animal protein, and with an ever-growing population, there is increasing pressure on our ocean to supply us with food. It is critical that we meet our future protein needs whilst ensuring the health, diversity and productivity of our marine environment. Well-managed fisheries and aquaculture can provide us with low-carbon protein for generations to come.

By choosing only sustainable seafood, we can help minimise damage to vulnerable habitats and species. When consumers choose sustainable seafood, it encourages supermarkets and restaurants to demand it from their suppliers. This demand can reward fishers and fish farmers who adopt sustainable practices and encourage governments to improve management.

Over time, we've seen that the market demand for more sustainable seafood is encouraging real improvements in the management and operation of fishing and aquaculture.

Why does an environmental organisation encourage people to eat any fish?

We believe there is a firm place for responsible, well-managed fishing and aquaculture in our vision of healthy seas.

Wild-caught and farmed seafood is an important source of protein for billions of people around the world and it supports the social and economic prosperity of many coastal communities and countries, including the UK.

A large proportion of UK households eat fish and we want to make sure that they choose the most sustainable options, from the green end of our ratings spectrum. We believe that demand for only sustainable seafood can help encourage improvements in unsustainable fishing and fish farming practices. There is also increasing evidence that some forms of seafood can provide an important source of low-carbon protein, which is crucial for our changing climate.

 

Advocacy and influencing policy makers

Now the UK is no longer part of the EU, it's making its own laws and regulations when it comes to fishing and the marine environment. We're working to make sure those laws are fit-for-purpose, delivering seas full of life. 

Learn more about our advocacy work

Image credit: Rose Bainbridge

The future of seafood

As our global population increases, and seafood consumption rises with it, the demand for fish has never been higher. So where will our fish come from? We need to manage our fish stocks better. In the UK, improved fisheries management could increase the amount of sustainable seafood we catch by 27% a year, providing more than 5,000 jobs. We are working hard to make this a reality.

What does the future hold for seafood?
A shoal of seabass swimming through seagrass

Image credit: Georgie Bull

What makes seafood unsustainable?

The most unsustainable seafood is red-rated in our Good Fish Guide. We need to change how we fish, farm and purchase seafood to help protect our seas. 

Many fish stocks are in a state of serious decline, with overfishing a great threat to marine wildlife and habitats. With 90% of world fish stocks fully or over-exploited from fishing, plus pressure from climate change and pollution, we’re moving into dangerous waters when it comes to the fish of the future.

Discover what makes seafood unsustainable
An aerial shot of the ocean, with a small fishing boat to the right of the photograph.

Image credit: Sue Ranger