Seafood buying guides
There’s a lot to think about when you’re at the supermarket or fishmongers. Discover what labels to look out for, what questions to ask and why every purchase makes a difference.
We believe sustainable seafood should be the only option available to people. While this isn’t yet the case, as shoppers we have real power to drive this change.
By demanding sustainable seafood, we’ve driven retailers to get serious on responsible sourcing. Our Good Fish Guide ratings now influence 20% of the seafood meals served in the UK each year.
Every choice we make with seafood leaves a footprint on our ocean, by following these top tips, we can make sure we tread as lightly as possible.