A close up of two fishing boats resting on pebbles. One boat is a vivid red colour, and the other is a bright blue colour.

Good Fish Guide for businesses

We've been the voice for UK seas for over 30 years. Our Good Fish Guide is used to check the sustainability of 20% of the seafood meals served in the UK every year.

If you want to incorporate sustainability into your work and source better seafood, we can help. Whether you’re just starting out, or need to discuss more technical aspects of sourcing, our expert team can provide the tailored advice you need.

We have a history of success in championing sustainable seafood and have worked with a range of businesses and stakeholders across the seafood industry. Whether large or small, seasoned or new to sustainability, we can help you incorporate sustainable decision-making into your business.

If you'd like to learn more, please contact us.

Get in touch with us today by emailing our Good Fish Guide team.

A group of adults are standing around a kitchen island, laughing and chatting as a man holding a pepper grinder puts the finishing touches to a tasty seafood meal.

School of Fish

We’ve developed an online training platform to get you up-to-speed with the basics of sustainable seafood. Whether you’re at catering college or sourcing seafood for work, we’ve got you covered.

Sign up for the School of Fish

Sustainable seafood sourcing policies

Once you’ve made a commitment to sourcing sustainable seafood, it’s important to state this publicly.

The best way to let your customers and suppliers know that you’re a responsible business is through a publicly available seafood sourcing policy. You can download our simple template below. You just need to fine tune the details, add your logo and upload it to your website.

Download our simple sourcing policy template

Levels

At the very minimum, we recommend businesses remove red-rated seafood and source seafood rated 1-3 (Best Choice to OK) on the Good Fish Guide.

Ratings

The Marine Stewardship Council (MSC) certifies 18% of the wild caught fish as sustainable. While this is very useful for businesses, it’s important we understand how the other 82% of seafood shapes up. That’s why we developed the Good Fish Guide.

However, with all the fisheries and farms on the planet, there will invariably be sources that we don’t rate. Normally this is because they aren’t commercially valuable enough for the UK market.

If it’s not certified and not featured on the Good Fish Guide, get in touch. If you want a custom rating, we can do that for you (for a fee).

Certified seafood

If you want to sell MSC certified seafood, you’ll need to get MSC chain of custody. It’s not as complicated as it sounds and they have lots of resources to help you on this journey.

Fishery Improvement Projects (FIPs)

FIPs are used by the fishing industry to improve a certain fishery. Stakeholders (fishers, wholesalers, retailers and NGOs) get together and agree a plan to improve the sustainability of the fishery over time. They’re an important tool, but can have limited results. Often seafood sources from FIPs will score a 4.5 on the Good Fish Guide. If you have a commitment to sourcing seafood that scores better than this, but are keen to support or engage in FIPs, you should include this in your sourcing policy.

A brown crab illustration from above showing an orangey brown body, 8 back legs and large black tipped claws.

Explore the Good Fish Guide

Every Good Fish Guide rating is carefully researched to help you choose sustainable seafood.

Good Fish Guide